How User Research and Analysis can Help our Products Deliver Value

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Our good friend John Doe has encountered some interesting challenges lately. The last time we talked with him, he was about to begin development work for a user activity dashboard along with some user interface adjustments.

The goal is to achieve a 10% customer increase. ProductNation wants to expand its market share and has trusted John to lead the company effort by growing his product. With their approval of his business case, the plan is to standardize the user experience to meet customer expectations.

John’s latest experiment proved to be a modest success. While customers did appreciate the user interface…


How Leaders Can Establish and Maintain a Healthy Environment

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Our good friend Mary Jane has been busy with her new project at WeAreProducts. The last time we heard from her, she finished coordinating the development plan for a beta version of the online product catalog.

Her entire team has been working on different activities to support a successful launch. Subject matter experts work closely with developers in discussing ideas and analyzing feedback. Volunteers actively propose and develop requirements. Business partners guide the local market’s penetration strategy. Everybody is highly motivated as they feel their work is a valuable contribution to the product.

The development team is especially interested in…


How to Commit to Things That Bring Us Joy

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Let’s take a moment and reflect: How was your day? What did you enjoy? Was there something you didn’t like? Did you accomplish all you had planned? Hopefully, you had a good day. Now, let’s talk a little about work.

The vast majority of us have to work to earn a living. It’s one of those things we can’t change, at least not for now. What would our lives be if we could do whatever we like without worrying about expenses? What would we do with all of our free time? Would you travel the world? Would you finally learn…


Don’t Gather Requirements, Elicit Them

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It’s been some time since we last talked to our good friends John and Mary. As usual, they are busy crafting their next product milestone. Both took on new challenges and are working hard to deliver on expectations.

John is working more closely with ProductNation’s leadership. The product metrics show a healthy customer adoption rate, customer satisfaction score, and net promoter score. Monthly recurring revenue has been steady, churn rate has remained low, and there haven’t been critical defects.

John’s stakeholders are interested in exploring growth possibilities. The current metrics justify their request and opens the door for business innovation…


How Education Can Stimulate Your Creativity

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We all have been in a position where something comes naturally to us. We figure out how to easily do something; we enjoy doing something and project dexterity; we commit to doing something and gradually become better, or someone notices our prowess and compliments us.

If we do not recall this happening to us, we have certainly seen people with extraordinary skills. People like sports stars, artists, and leaders who are celebrated and admired for their achievements. We see them as role models. They inspire us to follow their example. …


How our Products generate value towards reaching long-term goals

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Our good friend Mary Jane has been busy at WeAreProducts. Different stakeholders approached her soon after she presented her plans for entering a new market and region. Most of them interested in detailing domain-specific tasks, as well as offering development and implementation resources.

It didn’t take long for the company’s legal department and local business office to approve her business proposal. Both agree that it’s feasible and worth pursuing. Her ambitious and daring idea resonated well with leadership. They are confident that Mary will take the right approach to expand WeAreProducts’ footprint and market share.

Shortly after getting approval, a…


How different strategies can help our Products deliver value

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Our friend John Doe has been very busy lately. ProductNation’s leadership is willing to fund a promising idea if he builds a strong business case. Stakeholders have been approaching him with several product ideas, business opportunities, and guidance on market analysis. Management is supportive of his newly acquired business development opportunities and is promoting The Scrum Team’s success across the organization.

The developers are looking forward to collaborating more closely with the company’s core business and stakeholders. The idea of forging a new product excites them the most. Everybody is eager to start analyzing requirements and begin development.

John is…


How our products deliver business value

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Things are looking good for our good friend John Doe at ProductNation. He has been continuously raising the bar for his product, Net Promoter Score has remained high, and customers have been providing feedback and kudos to the team.

Stakeholders and management feel confident that ProductNation will continue to excel in the market thanks to the Scrum Team’s outstanding work. Leadership is excited about John’s contribution to the product’s success and has requested him to work more closely with the business!

John is excited and nervous to talk about the business value of his product with leadership. He has enough…


How experimentation and data-backed decisions can help our product deliver value.

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Our good friend John Doe has been continuously improving his product, processes, and work relationships with each iteration at ProductNation. The whole team has gained significant knowledge and skills that help deliver value, boosting morale to its highest level since John joined the company! Stakeholders and management both agree that the team has matured and are comfortable with its current performance.

As a result, the Scrum Team is more engaged with their product. Everybody seeks new opportunities to collaborate and participate in ceremonies, with John taking the lead as new ideas are discussed and presented to Stakeholders.

Developers feel that…


How an empirical approach can help our Product deliver Value.

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It’s been some time since our good friend John Doe broke into Product. He has come a long way at ProductNation. His team’s morale (both engineering and stakeholders) got a boost after receiving good customer feedback, and management is less worried about the team’s performance.

But these wins came as a double-edged sword. John’s stakeholders are pressuring him to commit to more requests and features. Management expects the team’s performance to continually increase and for John to promote pleasing the business…

This causes internal frustration as the developers can not establish a healthy steady pace and John’s realization that his…

Mike Jimenez

Product enthusiast, agilist, continuous learner - Technology development & innovation

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